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LenaCars study shows that vehicle ownership has become a luxury in Turkey, while renting is now the rational choice. Vehicle ownership costs in Turkey have reached record highs in recent years, driven by rising exchange rates and heavy taxation.

While the short-term rental market grew in 2025, the operational fleet segment continued to shrink. The Turkish car rental sector experienced a clear divergence between the short-term and long-term segments in 2025. While demand for individual short-term rentals increased during the summer due to tourism, high financing costs and total cost of ownership (TCO) pressures led to a contraction in operational fleet rentals.