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While the short-term rental market grew in 2025, the operational fleet segment continued to shrink. The Turkish car rental sector experienced a clear divergence between the short-term and long-term segments in 2025. While demand for individual short-term rentals increased during the summer due to tourism, high financing costs and total cost of ownership (TCO) pressures led to a contraction in operational fleet rentals.

Industry experts discussed the future of AI, cloud, data, and cybersecurity at the “Unlock Infinite Tech – Empower the Next Vision” event. Marking its 10th anniversary, Redington Türkiye hosted a special media gathering themed “Unlock Infinite Tech – Empower the Next Vision” at Feriye Palace in Istanbul.The event brought together leading global technology brands and executives to explore the future of digital transformation.