News

Within the scope of Automotive Congress 2025, a dedicated session titled “Transformation in Electrification and Engineering: New-Generation Competencies” focused on the structural changes taking place across the automotive industry as electric vehicles become more widespread.

Peugeot’s global management and Türkiye executives shared the brand’s position in the Turkish market, growth targets and new model strategy during a press meeting. The event was attended by Peugeot Global CEO Alain Favey and Peugeot Türkiye Brand Director Gupse Kaplan. During the meeting, executives emphasized that Türkiye is not only a strong sales market for Peugeot, but also a strategic center for production and exports.

While the short-term rental market grew in 2025, the operational fleet segment continued to shrink. The Turkish car rental sector experienced a clear divergence between the short-term and long-term segments in 2025. While demand for individual short-term rentals increased during the summer due to tourism, high financing costs and total cost of ownership (TCO) pressures led to a contraction in operational fleet rentals.