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Peugeot’s global management and Türkiye executives shared the brand’s position in the Turkish market, growth targets and new model strategy during a press meeting. The event was attended by Peugeot Global CEO Alain Favey and Peugeot Türkiye Brand Director Gupse Kaplan. During the meeting, executives emphasized that Türkiye is not only a strong sales market for Peugeot, but also a strategic center for production and exports.

While the short-term rental market grew in 2025, the operational fleet segment continued to shrink. The Turkish car rental sector experienced a clear divergence between the short-term and long-term segments in 2025. While demand for individual short-term rentals increased during the summer due to tourism, high financing costs and total cost of ownership (TCO) pressures led to a contraction in operational fleet rentals.