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While the short-term rental market grew in 2025, the operational fleet segment continued to shrink. The Turkish car rental sector experienced a clear divergence between the short-term and long-term segments in 2025. While demand for individual short-term rentals increased during the summer due to tourism, high financing costs and total cost of ownership (TCO) pressures led to a contraction in operational fleet rentals.

The company aims to increase the share of sustainable materials in production to over 40% by 2030. Continental is advancing its efforts to reduce the environmental impact of tire manufacturing by increasing the use of renewable and recycled raw materials.The company has taken another step forward by incorporating silica derived from rice husk ash, strengthening its commitment to sustainable tire production.