Audi Turkey's AI-powered campaign has been selected among Meta's global examples.

Audi Türkiye's AI-powered digital campaign, Meta, has been featured among global examples of best practices in technology.

Audi Türkiye's AI-based digital campaign for the Q3 model has been recognized by Meta as an exemplary use of technology on an international scale. Thanks to automated campaign management, the brand reduced user application costs while achieving a significant increase in application numbers.

Audi Turkey has achieved remarkable results on international platforms by effectively utilizing AI and automation-based solutions in digital marketing technologies. The data-driven digital campaign conducted for the brand's new Q3 model was included among the exemplary case studies shared on Meta's global platforms, based on the measurable performance outputs obtained.

AI and automation-based campaign model

Audi Turkey tested Meta's AI-based automated referral collection solution (Advantage+ Leads) in a campaign aiming to reduce cost per form (CPL) while generating more user applications. Instead of manually determining ad budget, target audience, and ad placement, this system allows AI to optimize all components of the campaign in real time.

In this context, the campaign budget was instantly allocated to the highest-performing ad groups, while the target audience definition was expanded to include new users with a high potential for interest in the Audi Q3, going beyond existing user profiles. Ads were automatically published on different platforms on Facebook and Instagram, ensuring the highest impact at the lowest cost at that moment.

Comparative analysis with traditional campaign structure.

During the campaign, Audi Turkey compared its AI-powered automated campaign model with a traditional manual advertising approach using A/B testing. Both scenarios utilized photographic and video content highlighting the Audi Q3 model. Users submitted their applications via automated forms on Facebook and Instagram, with their contact information automatically filled in.

The advertisements were shown to users aged 18 and over throughout Turkey; users who had visited Audi Türkiye's website or interacted with the brand's social media accounts were also included in the target audience. The planning and implementation of the campaign were carried out in collaboration with Audi Türkiye's media agency, WPP Media Turkey.

Measurable results

The campaign's performance was analyzed using digital advertising measurement tools. According to the results, Audi Turkey reduced the cost per user application by 22 percent compared to the traditional manual campaign structure, while achieving a 28 percent increase in the total number of user applications.

These data revealed that AI and automation-based digital advertising solutions offer tangible and measurable benefits in performance-oriented communication efforts.

Audi Türkiye: “We have strengthened our data-driven decision-making process”

Audi Turkey Marketing Manager Levent Can Özokutucu emphasized that the automation-supported campaign structure made significant contributions in terms of both cost efficiency and reaching the target audience, stating, “Thanks to the AI-powered automated campaign structure, we strengthened our data-driven decision-making process in our digital communication efforts and made our campaign optimization more efficient. This approach provided both a cost advantage and helped us reach more qualified user applications.”

Shared on international platforms.

Audi Türkiye's AI and automation-based digital campaign was shared across Meta's global communication channels as a successful example of a data-driven approach in digital advertising technologies and was cited as a reference on an international scale.