Pirelli Closes 2025 with Record-Breaking Performance

The newly launched P Zero and Cinturato products achieved multiple successes in independent comparative tests, while the All-Season SF3 series continues to win awards.

The Pirelli Cyber™ Tyre system received four international awards, highlighting the innovation and safety of this cutting-edge technology.

2025 was a record year for Pirelli innovation, marked by awards from independent organizations and specialist magazines, as well as outstanding Cyber™ Tyre technology.

The new tires in the Pirelli P Zero, Cinturato, and Scorpion families achieved a total of 27 podium finishes throughout the year, including 15 first-place finishes out of 34 benchmark tests. In particular, the P Zero and Cinturato, launched globally in 2025, each secured two top-three finishes. The Cinturato All Season SF3 continued its positive results from the previous year with 11 victories. In addition to the tires, Pirelli Cyber™ Tyre technology received four awards in different countries throughout the year, confirming its crucial role in the mobility revolution towards a connected and safer future.

TIRES FOR THE GLOBAL MARKET

Among the products introduced in 2025, the new P Zero, the pinnacle of sports tires and now in its fifth generation, achieved two victories: it was named the best ultra-high-performance summer tire by Tyre Reviews, and also took first place in tests conducted by the British Auto Express magazine, confirming the performance and safety features announced at launch. The new Cinturato summer tire, developed for premium vehicles ranging from sedans to C-segment SUVs, also received two awards, one from Tyre Reviews. In addition, it twice placed in the top three, demonstrating a perfect balance between safety and efficiency.

In winter tires, Pirelli's P Zero Winter 2, a solution for the sportiest cars even in cold seasons, achieved a podium finish and also came first in the studless winter tire category for Central European roads in tests conducted by the renowned Swedish magazine Teknikens Värld.

These tires are among the products with the most special technologies. Pirelli's special technologies, offering various benefits to drivers, include Runflat and RunForward for puncture resistance, and the Pirelli Noise Cancellation System designed to reduce rolling noise inside the vehicle.

PRODUCTS FOR THE EUROPEAN MARKET

As seen in both market and magazine tests, the all-season tire segment continues to stand out. In 2025, the Pirelli Cinturato All Season SF3 maintained its dominance. The latest version of the product, developed for mid-size and compact cars, achieved eleven victories in comparative tests and placed in the top three three times. Autobild Sportscars justified the award by stating, “Its ability to position itself correctly and excel in all disciplines in terms of safety was impressive.” Tyre Reviews commented, “There’s not much this tire can’t do.” The Scorpion All Season SF3, which expands the technical specifications of the Cinturato All Season SF3 to meet the needs of SUVs, has also been achieving success since its launch in the last quarter of the year. These results for the All Season SF3 series earned Pirelli the “2025 All-Season Tire Champion” title from the German automobile club Automobilclub von Deutschland (AvD) and the “Best All-Season Tire Manufacturer” title from the prestigious German magazine AutoBild.

FOUR AWARDS FOR PIRELLI CYBER™ TYRE

Pirelli Cyber™ Tyre technology, the world's first hardware and software system capable of collecting data from tire sensors, processing it with special algorithms, and communicating in real-time with vehicle electronics, won four international awards in 2025. It was awarded the most innovative technology in the tire industry by the Autotech Breakthrough Awards in the USA. It won first place in the "Safety" category at the eighth annual Automotive Awards in France. It received the "Best Safety" award (SafetyBest) at Autobest, chosen by an independent automotive jury representing 32 European countries. Finally, the US-based market analysis firm Frost & Sullivan named Pirelli "Company of the Year" for the innovative scope of its Cyber™ Tyre technology. As stated in the award justification, this technology "demonstrates how digital systems can redefine even traditional components of the automotive industry."