Demand Shifts to Automobiles Instead of Housing

The Turkish automotive market closed 2025 in a strong demand environment, while the used car market remained stable. According to field research conducted by Otomerkezi.net, rising housing costs and changing investment behaviors have made cars an accessible and easily convertible investment vehicle for consumers.

The diversion of some of Turkey's $620 billion worth of gold into automotive investments was among the factors supporting the rise in new-car and used car sales. Muhammed Ali Karakaş, CEO of Otomerkezi.net, described the used car market as of the last quarter of 2025 as a "year of return to balance," emphasizing that they expect more rational but strong growth in 2026. He said, "Used car sales could exceed 9 million in 2026; however, consumers are both more selective and more informed."

"Consumer behavior has changed in 2025: More selective, more informed, more cautious."

Karakaş said, "The uncontrolled demand we saw in the post-pandemic period has now given way to a more conscious approach. Our recent statement regarding this issue, "The era of selling any used vehicle is over," has also resonated strongly in the field. We previously stated that consumers are now much more selective, even when it comes to used vehicles over 10 years old. This trend will continue in the new year."

2026 predictions: Used car sales may exceed 9 million

According to market data, the gradual improvement in access to financing and the decline in inflation in the last quarter of 2025 have revived consumer confidence. This economic rebalancing has brought delayed demand into play in both the new and used car markets.

Karakaş summarized his expectations for 2026 as follows:

“We expect second-hand vehicle sales in Turkey, which stood at 8.2 million in 2024, to approach 8.6 million by the end of 2025 and exceed 9 million in 2026. If financing conditions continue to improve, this figure could rise even further. New vehicle sales are expected to reach around 1.4 million in 2026.”

Answer to the Question “Why Won’t Prices Fall?”

One of the most frequently asked questions about used vehicle prices throughout 2025 was, “Will prices fall?” Karakaş, who at Otomerkezi.net evaluated this question based on market realities, made the following observations:

“Cost pressure continues: Spare parts and labor costs remain high due to the exchange rate.

Demand is robust: Easier access to credit could increase demand.

Vehicle supply is limited: Finding a vehicle in good condition has become difficult, especially in certain segments. Good condition also increases prices.

Cars are still a much more affordable asset than housing: Therefore, demand for investment purposes is robust.

We don't expect a sharp decline in used car prices. However, we are entering a more stable, more predictable price range compared to 2024 and 2025.”