ODMD Apr 2026: Q1 market tops 260K units

Data shared by the Otomotiv Distribütörleri ve Mobilite Derneği for April 2026 revealed that the automotive market maintained its resilience in the first quarter of the year, albeit with a limited contraction. In the January–March period, total passenger car and light commercial vehicle sales declined by 3.9% compared to the same period last year, exceeding 260,000 units.

The Market Maintains a Balanced Outlook

Despite high interest rates and challenges in accessing credit, the overall market performance remained stable. Passenger cars continued to dominate total sales, while the light commercial vehicle segment displayed a fluctuating yet balanced trend. A, B, and particularly C-segment models offering tax advantages remained the primary choice for consumers.

SUV Models Strengthen Their Leadership

When analyzed by body type, SUVs maintained their strong position in the market. With a share approaching nearly half of total sales, the SUV segment significantly outpaced other body types.

Growing Interest in Electric and Hybrid Vehicles

While gasoline-powered vehicles retained their leadership in terms of fuel type, the rise of hybrid and electric models reached notable levels. The market share of electric vehicles approached double digits, while the decline in diesel-powered vehicles continued.

Signs of Recovery in March

Looking specifically at March, a noticeable increase in sales activity was observed, driven by pre-holiday campaigns and rising demand. Fleet sales and attractive offers from brands played a key role in this recovery.

The Rest of the Year Depends on Financing Conditions

In a highly competitive market environment, domestically produced models continued to perform strongly. However, industry representatives agree that demand dynamics for the remainder of the year will largely depend on financing conditions and broader economic developments.