November Sales Signal a “New Normal”: Expectations Rise Further for 2026

In November, the passenger car and light commercial vehicle market reached 132,984 units, marking 9.82% growth year-on-year. Industry assessments indicate demand remains strong, though more balanced than the “overheated” periods seen in recent years. Stakeholders also highlight that November and December are traditionally the strongest months of the year, with campaigns and price discounts playing a major role in sustaining momentum.

According to the combined views, monthly volumes above 100,000 units are no longer an exception in Türkiye—rather, they are increasingly seen as the market’s “new baseline.” With November figures significantly above the 10-year average, analysts point to structural demand expansion rather than short-term fluctuations.

Comprehensive opinions and assessments from industry representatives regarding the used and new vehicle market

Campaigns, affordability and segment diversification

Experts underline that market growth is supported not only by campaigns, but also by segment diversification. Rising SUV/crossover demand, new model introductions, and increasing light commercial vehicle needs driven by e-commerce are expanding demand across a broader consumer base.

Key purchase drivers continue to include affordability, after-sales service strength, spare-parts availability and dealer/service network coverage, while local production advantages are also noted as an influencing factor for certain brands.

EVs are moving toward the mainstream

A major common point across the three assessments is that electric vehicles are rapidly shifting from “niche” to mainstream. EV share is approaching 17–18% of the overall market, and 20–25% penetration in 2026 is considered achievable. Improvements in the price–range–technology balance, along with financing and campaign tools, are cited as key accelerators.

Used-car market: softer negotiation, not necessarily lower sticker prices

Rising new car sales expand the trade-in pool, increasing supply and options in the used-car market. Rather than directly lowering sticker prices, the effect is described as greater negotiation flexibility and a more rational pricing environment. Analysts note that well-priced listings tend to sell quickly, while the perception of “slowness” often stems from vehicles listed above market value.

Outlook for December and 2026

December is expected to remain strong due to year-end targets, fleet deliveries and campaigns, with 130,000–150,000 units seen as possible. Full-year 2025 volume is widely expected to close in the 1.25–1.30 million range, while 2026 projections converge around 1.3–1.4 million units.

Inflation trends, access to credit and potential tax policy moves (such as SCT/ÖTV changes) remain the most critical variables shaping the outlook.