RENAULT CONTINUED ITS GLOBAL GROWTH WITH A STRONG PRODUCT OFFENSIVE: Türkiye RANKS 2ND IN THE WORLD
- OA Koordinatörü

- Jan 22
- 6 min read
Türkiye has become Renault's second-largest sales country globally, after France. Renault aims to become the overall market leader in Türkiye by 2025 with 144,331 sales and 8% growth, highlighting Türkiye as a key market for the brand's international growth.
As part of Renault's International Game Plan 2027 strategy, the Duster, which began production in Türkiye, played a significant role in this performance, becoming the best-selling SUV in December with its strong sales momentum in the last quarter of the year. In line with this strategy, production of two more new models will begin at the Bursa Oyak Renault Automobile Factories in 2025. One of these models will be the Renault Boreal, while the other model will be announced in the coming period.
Renault demonstrated strong performance in 2025, selling 1,628,030 vehicles worldwide. The brand recorded a 3.2% growth in passenger and light commercial vehicle sales compared to 2024.
Passenger car sales were the main driver of this growth, with a 10% increase to 1,292,000 units.
These results achieved by Renault demonstrate that the brand has recorded growth for the third consecutive year. With growth of 2.7% in the first half of the year and 3.8% in the second half, the brand has strengthened its stable and sustainable business strategy.
Renault increased its passenger car sales in Europe by 7.4%, while achieving growth of up to 12 percentage points in electric, full hybrid and plug-in hybrid models, which account for 60% of its sales.
This performance has positioned Renault among the best in its class in Europe, with CO₂ emissions below 90 g/km.
In terms of combined passenger and light commercial vehicle sales, Renault has risen to second place in the European market.
In non-European markets, Renault achieved growth of over 11.7% thanks to its International Game Plan, thus maintaining its position as "the world's leading French automotive brand".

Ivan Segal, Renault's Global Director of Sales and Operations, said, “Renault has demonstrated the robustness and consistency of its strategy with growth for the third consecutive year and strong increases in passenger car sales worldwide. Our focus on electrification and our value-based approach continue to produce tangible results, positioning our brand as a leader and innovator. The growth achieved in Europe and global markets in 2025 has enabled us to meet customer expectations with our market-specific product strategy and further strengthened our sustainable performance.”
Accelerated growth achieved in international markets thanks to the success of Renault's International Game Plan 2027.
Renault's International Game Plan 2027 strategy delivered tangible and strong results in 2025, in line with its goal of expanding its global footprint. Sales in international markets increased by 11.7% year-on-year to 621,435 units, accounting for 38% of the brand's total sales (an increase of 2.9 percentage points compared to the previous year). With this performance, Renault maintained its position as the world's number one French car brand .
Türkiye: Renault achieved 8% growth and 144,331 sales in December, thanks to a strong second-half performance and the high sales momentum of the Duster, produced in Türkiye, which became the best-selling SUV model in the last quarter of the year. With this result, the brand rose to market leadership in Türkiye and became one of the key markets for international growth. The Duster, whose production began in Türkiye as part of Renault's International Game Plan 2027 strategy, played a decisive role in this success; in line with this strategy, it is planned to start production of two more new models at the Oyak Renault Automobile Factories in Türkiye within 2025. One of these models will be the Renault Boreal, while the second model will be unveiled to the public in the coming period.
Latin America: Sales increased by 11.3% to 272,600 units, thanks to the contribution of the Kardian model. The region continued to play an important role in Renault's growth strategy.
South Korea: In a market led by the Grand Koleos with 40,877 units sold, total sales more than doubled to 52,300 units (55.9% growth).
Morocco: Renault achieved 44.8% growth in this market, selling 41,100 vehicles. Market share increased by 1.4 percentage points to 17.4%. The Kardian was one of the key models contributing to this success.
India: Renault has demonstrated a clear resurgence in market interest, increasing sales by 18.3% year-on-year in the second half of 2025 and by 27.4% in the last quarter.
Europe: Strong growth in passenger cars, supported by electrification.
Renault is projected to be the second-largest player in the European market in 2025, with a total sales volume of 1,004,000 passenger and light commercial vehicles.
Passenger car sales increased by 7.4%, outperforming the market, which grew by 2.3% during the same period. As a result, Renault's share of the European passenger car market increased by 0.3 percentage points to 5.7%.
Despite increasing competition, Renault has emerged as one of the few brands to continue growing in Europe. This performance demonstrates the success of the brand's dual electrification strategy, which offers both fully electric and full hybrid models.
Electrified vehicles accounted for 60% of Renault's European sales in 2025, an increase of 12 percentage points.
Sales of fully electric vehicles increased by 72.2% to 151,939 units, accounting for 20.2% of Renault’s European passenger car sales in a market that grew by 29.8%. Renault rose to become the number one electric vehicle brand in the B segment in the French overall market and in Europe.
Sales of full hybrid vehicles increased by 17% to 287,374 units. These sales accounted for 38.4% of Renault's passenger car sales in a market that grew by 9%. The brand has sold over one million E-Tech hybrid vehicles since 2020 and is projected to be the second largest player in the European hybrid market by 2025.
With these results, Renault has positioned itself among the best in its class in Europe, with CO₂ emissions below 90 g/km.
Renault maintained its leadership in the B-hatchback segment and ranked second overall in the European B-segment, demonstrating strong competitive performance against both traditional and new rivals.
Best-selling models in Europe
The Renault 5 E-Tech has maintained its strong performance since its launch, reaching over 100,000 sales and becoming the number one EV in the B segment in Europe.
The Scenic E-Tech has sold 38,111 units in Europe (a 58.1% increase compared to 2024).
Clio 5 sales rose 4.5% compared to 2024, reaching 243,401 units sold in its final year on the market (second-largest passenger car in Europe after the Sandero).
With 88,523 units sold since its launch, Symbioz has become Renault's best-selling full hybrid model.
Value-Oriented Business Strategy and Improved Sales Quality
Renault continues to position sales quality as a key element of its commercial performance, once again demonstrating its commitment to a strategy focused on value creation rather than sales volume. The efficiency achieved in retail and fleet sales in 2025, the improved sales mix, and the strong performance of SUV models all support this approach.
Rising figures: In Europe, a significant increase of 5 points was achieved globally compared to the end of 2024, significantly above the market average. The total increase since 2021 has reached 7 points.
Passenger car retail channel: Despite intense competition from new Chinese rivals, Renault gained additional market share in several European markets, including France (+0.3 points), the UK (+0.4 points), Belgium (+0.1 points), the Netherlands (+2 points), Switzerland (+0.4 points), and Austria (+1.4 points).
Growth in higher-value segments: Worldwide sales in segments C and D increased by 7.9% to 444,000 units.
Light Commercial Vehicles (LCVs): Gradual Recovery in a Challenging Market
Worldwide LCV sales fell by 16.5% to 336,505 units, driven by a contraction in the European market (-8.3% year-on-year), sudden production interruptions, and the gradual rollout of the new Master product family.
After the first six months, Renault LCV operations showed signs of a gradual recovery throughout 2025. While sales fell by 22.7% in the first half, this rate of decline narrowed to 9.4% in the second half, with sales improving in each quarter.
Renault LCVs ranked second in the light commercial vehicle market in Europe with 244,900 units sold.
Sales in Latin America rose 17.2% to 59,800 units, demonstrating a strong performance.
Kangoo VAN sales increased by 8.4% to 63,900 units, placing the model on the podium in the European small van segment.
Electric LCVs accounted for 10.1% of total LCV sales, a 6-point increase compared to last year. Renault's electric LCV sales increased by 90% thanks to the launch of the new Master E-Tech.
2026 Outlook: Built on Sustainable Growth
International
Following its commercial launch in Brazil last fall, Boreal will strengthen its presence in Latin America and other markets by exporting to more than 50 countries thanks to its second production center, which will be commissioned in Bursa (Türkiye) in 2026.
The Filante , launched in Seoul this January as the new flagship in the E segment for the Korean market, GCC countries, and Colombia, marks a significant milestone as the fifth model in Renault's International Game Plan.
The iconic Renault Duster will go back on sale in India on January 26th, following the new generation Kiger and Triber, which will be launched in 2025.
By 2027 , three more new models will be introduced as part of Renault's International Game Plan.
Europe
The introduction of the Renault 4 E-Tech to new markets and the commercial launch of the Twingo E-Tech will support the brand's electrification offensive.
Sales of the new generation Clio 6, with its refreshed design, improved powertrain, and technologies, will continue.
The 2026 Megane E-Tech will be introduced this year.
LCV sales will accelerate with the expanded new Master product range .



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