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AUTOMOTIVE AGENCY
The BMW X5 and BMW X7 have returned to Turkish roads
Borusan Otomotiv, the Turkish distributor of BMW, has relaunched the BMW X5 and BMW X7, powerful representatives of BMW's premium SAV (Sports Activity Vehicle) family, with the xDrive40d engine option. BMW aims to further strengthen its position in the premium SAV market with both models, offered in Turkey with a rich standard equipment level.
Feb 103 min read
Škoda Exceeds 1 Million Annual Mark by Increasing Global Production
Škoda surpassed the 1 million mark once again in 2025, increasing its production by 15 percent. This marks the brand's highest figure in the last six years. In addition to vehicle production, Škoda has also accelerated its component manufacturing. Škoda has produced over 329,000 battery systems for electric vehicles, as well as over 1 million transmissions and over 500,000 motors.
Feb 92 min read
Audi Turkey's AI-powered campaign has been selected among Meta's global examples.
Audi Türkiye's AI-powered digital campaign, Meta, has been featured among global examples of best practices in technology.
Audi Türkiye's AI-based digital campaign for the Q3 model has
Audi Türkiye’nin Q3 modeli için hayata geçirdiği yapay zeka tabanlı dijital kampanya, Meta tarafından uluslararası ölçekte örnek bir teknoloji kullanımı olarak değerlendirildi. Otomatik kampanya yönetimi sayesinde marka, kullanıcı başvurusu maliyetlerini düşürürken başvuru sayısında kayda değe
Feb 92 min read
Ford's extraordinary F-150 series gains even more power with the new STX model
The new STX, the latest addition to Ford's iconic F-150 pick-up series, has arrived in Türkiye. Offering a combination of power, durability, and advanced technology, the F-150 pick-up family, with both the existing XLT and the new STX series, promises superior performance and comfort in all conditions.
Feb 92 min read
RENAULT CLIO IS IN TURKEY WITH ITS NEW GENERATION!
Renault Clio, by far Turkey's most preferred car, has hit Turkish roads with a much more powerful and technologically advanced new look.
Feb 95 min read
The Leader of Long-Distance Travel in Winter Conditions: Audi A6 Avant e-tron
In a long-haul winter range test conducted by the German automobile club ADAC, the Audi A6 Avant e-tron performance achieved the longest range on a single charge, reaching 441 kilometers. These results once again highlight Audi's strong position in electric mobility, particularly in long-haul, winter conditions, and 800V architecture.
Feb 53 min read
A Motorcycle Every 90 Seconds: Musatti Motor Shifts Gears in Domestic Production
Musatti Motor, Türkiye's domestic and national motorcycle brand, is changing the balance in the sector with its production carried out to European standards in its 45,000 square meter production facility. Reaching a monthly production capacity of 7,700 units, the brand produces a motorcycle every 90 seconds, securing its place among the highest-volume manufacturers in the domestic market.
Feb 53 min read
The Source of Silent Power: How Do Electric Vehicle Batteries Work?
A battery isn't just a storage unit; it's a living, breathing system that requires constant monitoring. That's where a BMS (Battery Management System) comes in. The BMS is the conductor of the battery's orchestra. It measures the temperature of thousands of cells in seconds, balances their voltages, and protects them.
Feb 33 min read
WAT Mobility is focusing on high-speed charging infrastructure in 2026
WAT Mobilite, a Koç Group company, completed 2025 by commissioning 1,971 charging sockets at 622 charging points in 62 cities across Türkiye. Focusing on high-speed charging infrastructure in 2026, WAT Mobilite aims to make 180 kW power the standard and expand 360 kW charging services.
Jan 293 min read
Renault Trucks and Hugelshofer Demonstrate The Power of Electric Trucks in The Field
Renault Trucks and Hugelshofer demonstrate the potential of electric trucks in demanding operational conditions.
A Renault Trucks E-Tech T with a nominal range of 300 km covered over 1,000 km in a single day. S
Nominal menzili 300 km olan bir Renault Trucks E-Tech T ile bir günde 1.000 km’nin üzerinde yol kat edildi. İsviçreli taşımacılık uzmanı Hugelshofer Lojistik, elektrikli kamyon performansının yalnızca batarya kapasitesine değil, genel bir operasyonel stratejiye bağlı o
Jan 293 min read
Pirelli has introduced the third generation of its Scorpion tire designed for SUVs
The new Scorpion tire, certified by the independent certification body TÜV for its safety on both dry and wet surfaces, offers long-lasting comfort and performance. This new Pirelli tire was developed in collaboration with leading premium car manufacturers to meet the needs of vehicles in a high driving position.
Jan 283 min read
Nissan Introduces Solar-Powered Vehicle Technology
Equipped with a 3.8 m² special solar panel system featuring high-efficiency cells that convert sunlight into direct current, the Nissan Ariya provides up to 23 kilometers of additional range on a sunny day, according to real-world testing.
Jan 282 min read
A New Era Begins in High-Efficiency EV Charging
The flexible design offers dynamic charging for up to 12 vehicles simultaneously, while the extended distance between the distributor unit and the cab provides unparalleled installation flexibility.
Jan 283 min read
Technological Transformation in Agriculture to Combat the Climate Crisis
Climate change is no longer just an environmental issue; it has become a structural problem directly affecting the entire production chain, from agriculture to industry, logistics to automotive. One of the most vulnerable links in this transformation is agricultural production.
Jan 273 min read
Defender Achieves Historic Success in Dakar in its First Year
Defender, distributed in Turkey by Borusan Otomotiv, achieved a great success in the 2026 Dakar Rally, considered the world's toughest off-road race. The Defender Rally team secured the top two positions in the "Stock" category, where production vehicles compete, achieving a remarkable result in its first participation in the Dakar Rally with this strong performance.
Jan 243 min read
A New Perspective on Freedom of Travel: Hyundai STARIA Camper Concept
Developed based on STARIA Electric, Camper stands out as a futuristic electric concept vehicle.
Jan 243 min read
The Car Rental Industry's Outlook for 2026
Looking at the global market, we see that the sector is maintaining its growth momentum. International market research organizations expect the global car rental market to reach approximately $169 billion in 2026, while forecasting a compound annual growth rate of 10.36% between 2026 and 2031.
Jan 242 min read
The Used Car Market Broke Records in 2025
In line with the strong performance of the new car market in Türkiye, the used car market also reached a record high in 2025.
Jan 243 min read
RENAULT CONTINUED ITS GLOBAL GROWTH WITH A STRONG PRODUCT OFFENSIVE: Türkiye RANKS 2ND IN THE WORLD
Türkiye has become Renault's second-largest sales country globally, after France. Renault aims to become the overall market leader in Türkiye by 2025 with 144,331 sales and 8% growth, highlighting Türkiye as a key market for the brand's international growth.
Jan 226 min read
A New Era in Automotive: The Rise of Electric Vehicles
Just a few years ago, electric vehicles were seen as a "niche product that is environmentally friendly," but today they have become the main topic of discussion in the automotive world. As a professional, I encounter news of new battery technologies or charging speed records every day.dünyasının ana gündem maddesi haline geldi. Bir profesyonel olarak ben de, her gün yeni bir batarya teknolojisi ya da şarj hızı rekoru haberiyle karşılaşıyorum. Peki, bu dönüşümün arkasında ne y
Jan 214 min read
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