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AUTOMOTIVE AGENCY
An Experience Guided by Light: The New Q3 Lighting Technology
The new Audi Q3 is the first to bring digital lighting technologies to the compact segment, transforming light into an intelligent system that directs, informs, and enhances safety. Micro-LED based Digital Matrix LED headlights and Digital OLED taillights make Audi's vision of progress visible on every journey.
Feb 143 min read
MAN TGE Next Level: Sustainable Light Commercial Vehicle of 2026
MAN's light commercial vehicle, the TGE Next Level, has been named "Sustainable Light Commercial Vehicle of the Year 2026" in the light commercial vehicle (LCV) category thanks to its new electronic architecture. The vehicle, which will have enhanced safety and comfort with a model update in 2025, was deemed worthy of this prestigious award for its efficiency-focused sustainable approach.
Feb 132 min read
Continental AG Introduces Quieter Tire Technology
In addition to air pollution, noise is one of the biggest burdens on people and the environment, especially in urban areas. Reducing tire rolling noise is of great importance for both city life and in-vehicle comfort. The increasing prevalence of electric vehicles makes this issue even more crucial. With its ContiSilent technology, Continental is developing its tires for a much quieter and more comfortable driving experience.
Feb 133 min read
Hyundai crowned its claim in hydrogen with 20 million kilometers
Hyundai’s XCIENT Fuel Cell Class-8 heavy commercial truck fleet reached 20 million kilometers of driving range across Europe by January 2026. The 165-vehicle fleet, operating in five European countries, demonstrates its global leadership in the transition to hydrogen energy. Operations in North America have also exceeded nearly 1.6 million kilometers since entering the region in 2023.
Feb 133 min read
The BMW X5 and BMW X7 have returned to Turkish roads
Borusan Otomotiv, the Turkish distributor of BMW, has relaunched the BMW X5 and BMW X7, powerful representatives of BMW's premium SAV (Sports Activity Vehicle) family, with the xDrive40d engine option. BMW aims to further strengthen its position in the premium SAV market with both models, offered in Turkey with a rich standard equipment level.
Feb 103 min read
Škoda Exceeds 1 Million Annual Mark by Increasing Global Production
Škoda surpassed the 1 million mark once again in 2025, increasing its production by 15 percent. This marks the brand's highest figure in the last six years. In addition to vehicle production, Škoda has also accelerated its component manufacturing. Škoda has produced over 329,000 battery systems for electric vehicles, as well as over 1 million transmissions and over 500,000 motors.
Feb 92 min read
Audi Turkey's AI-powered campaign has been selected among Meta's global examples.
Audi Türkiye's AI-powered digital campaign, Meta, has been featured among global examples of best practices in technology.
Audi Türkiye's AI-based digital campaign for the Q3 model has
Audi Türkiye’nin Q3 modeli için hayata geçirdiği yapay zeka tabanlı dijital kampanya, Meta tarafından uluslararası ölçekte örnek bir teknoloji kullanımı olarak değerlendirildi. Otomatik kampanya yönetimi sayesinde marka, kullanıcı başvurusu maliyetlerini düşürürken başvuru sayısında kayda değe
Feb 92 min read
Ford's extraordinary F-150 series gains even more power with the new STX model
The new STX, the latest addition to Ford's iconic F-150 pick-up series, has arrived in Türkiye. Offering a combination of power, durability, and advanced technology, the F-150 pick-up family, with both the existing XLT and the new STX series, promises superior performance and comfort in all conditions.
Feb 92 min read
RENAULT CLIO IS IN TURKEY WITH ITS NEW GENERATION!
Renault Clio, by far Turkey's most preferred car, has hit Turkish roads with a much more powerful and technologically advanced new look.
Feb 95 min read
The Leader of Long-Distance Travel in Winter Conditions: Audi A6 Avant e-tron
In a long-haul winter range test conducted by the German automobile club ADAC, the Audi A6 Avant e-tron performance achieved the longest range on a single charge, reaching 441 kilometers. These results once again highlight Audi's strong position in electric mobility, particularly in long-haul, winter conditions, and 800V architecture.
Feb 53 min read
A Motorcycle Every 90 Seconds: Musatti Motor Shifts Gears in Domestic Production
Musatti Motor, Türkiye's domestic and national motorcycle brand, is changing the balance in the sector with its production carried out to European standards in its 45,000 square meter production facility. Reaching a monthly production capacity of 7,700 units, the brand produces a motorcycle every 90 seconds, securing its place among the highest-volume manufacturers in the domestic market.
Feb 53 min read
The Source of Silent Power: How Do Electric Vehicle Batteries Work?
A battery isn't just a storage unit; it's a living, breathing system that requires constant monitoring. That's where a BMS (Battery Management System) comes in. The BMS is the conductor of the battery's orchestra. It measures the temperature of thousands of cells in seconds, balances their voltages, and protects them.
Feb 33 min read
WAT Mobility is focusing on high-speed charging infrastructure in 2026
WAT Mobilite, a Koç Group company, completed 2025 by commissioning 1,971 charging sockets at 622 charging points in 62 cities across Türkiye. Focusing on high-speed charging infrastructure in 2026, WAT Mobilite aims to make 180 kW power the standard and expand 360 kW charging services.
Jan 293 min read
Renault Trucks and Hugelshofer Demonstrate The Power of Electric Trucks in The Field
Renault Trucks and Hugelshofer demonstrate the potential of electric trucks in demanding operational conditions.
A Renault Trucks E-Tech T with a nominal range of 300 km covered over 1,000 km in a single day. S
Nominal menzili 300 km olan bir Renault Trucks E-Tech T ile bir günde 1.000 km’nin üzerinde yol kat edildi. İsviçreli taşımacılık uzmanı Hugelshofer Lojistik, elektrikli kamyon performansının yalnızca batarya kapasitesine değil, genel bir operasyonel stratejiye bağlı o
Jan 293 min read
Pirelli has introduced the third generation of its Scorpion tire designed for SUVs
The new Scorpion tire, certified by the independent certification body TÜV for its safety on both dry and wet surfaces, offers long-lasting comfort and performance. This new Pirelli tire was developed in collaboration with leading premium car manufacturers to meet the needs of vehicles in a high driving position.
Jan 283 min read
Nissan Introduces Solar-Powered Vehicle Technology
Equipped with a 3.8 m² special solar panel system featuring high-efficiency cells that convert sunlight into direct current, the Nissan Ariya provides up to 23 kilometers of additional range on a sunny day, according to real-world testing.
Jan 282 min read
A New Era Begins in High-Efficiency EV Charging
The flexible design offers dynamic charging for up to 12 vehicles simultaneously, while the extended distance between the distributor unit and the cab provides unparalleled installation flexibility.
Jan 283 min read
Technological Transformation in Agriculture to Combat the Climate Crisis
Climate change is no longer just an environmental issue; it has become a structural problem directly affecting the entire production chain, from agriculture to industry, logistics to automotive. One of the most vulnerable links in this transformation is agricultural production.
Jan 273 min read
Defender Achieves Historic Success in Dakar in its First Year
Defender, distributed in Turkey by Borusan Otomotiv, achieved a great success in the 2026 Dakar Rally, considered the world's toughest off-road race. The Defender Rally team secured the top two positions in the "Stock" category, where production vehicles compete, achieving a remarkable result in its first participation in the Dakar Rally with this strong performance.
Jan 243 min read
A New Perspective on Freedom of Travel: Hyundai STARIA Camper Concept
Developed based on STARIA Electric, Camper stands out as a futuristic electric concept vehicle.
Jan 243 min read
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