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While the short-term rental market grew in 2025, the operational fleet segment continued to shrink. The Turkish car rental sector experienced a clear divergence between the short-term and long-term segments in 2025. While demand for individual short-term rentals increased during the summer due to tourism, high financing costs and total cost of ownership (TCO) pressures led to a contraction in operational fleet rentals.

LenaCars study shows that vehicle ownership has become a luxury in Turkey, while renting is now the rational choice. Vehicle ownership costs in Turkey have reached record highs in recent years, driven by rising exchange rates and heavy taxation.

The Heavy Commercial Vehicles Association (TAID) has released its evaluation of the market data and sectoral trends for the January–September 2025 period. According to TAID data, the heavy commercial vehicle market reached a total of 26,608 units sold in the first nine months of 2025, marking a 7% contraction compared to the same period last year. However, this decline did not affect all segments equally.

The company aims to increase the share of sustainable materials in production to over 40% by 2030. Continental is advancing its efforts to reduce the environmental impact of tire manufacturing by increasing the use of renewable and recycled raw materials.The company has taken another step forward by incorporating silica derived from rice husk ash, strengthening its commitment to sustainable tire production.

Industry experts discussed the future of AI, cloud, data, and cybersecurity at the “Unlock Infinite Tech – Empower the Next Vision” event. Marking its 10th anniversary, Redington Türkiye hosted a special media gathering themed “Unlock Infinite Tech – Empower the Next Vision” at Feriye Palace in Istanbul.The event brought together leading global technology brands and executives to explore the future of digital transformation.

Developed by Arvento, Rotawatt becomes one of Türkiye’s first local platforms to unify EV charging networks under a single application. Rotawatt, designed with Arvento Mobil Sistemler’s sustainable technology vision, was launched on 12 November at the Istanbul Expo Center.

Professional management now takes center stage in vehicle transactions. Addressing the time and cost challenges faced by car owners in the second-hand market, Otomerkezi.net has introduced a new service model called “Vitrine Koy” — offering a professional approach to car sales.

The updated series brings quieter operation, reduced dust emissions, and increased use of recycled materials. ZF Aftermarket continues to set standards in brake technology with its TRW Electric Blue brake pads, designed specifically for hybrid and electric vehicles.Since its launch in 2018, the Electric Blue series has expanded significantly and now covers nearly all major EV models in the European market.

Avis Turkey, Turkey's first corporate car rental brand, is celebrating its 50th anniversary. Continuing to grow under the Otokoç Otomotiv umbrella, the company stands out for its service quality, customer satisfaction, and international success during its half-century journey that has shaped the development of the sector.

Turkish rally driver Ali Türkkan secured a remarkable overall win at the 45th Istanbul Rally 2025, delivering a standout performance against strong Rally2 competition. M-Sport celebrated the achievement with the announcement: “Overall victory for Fiesta Rally3 in Turkey!”

Çoruh Elektrik Dağıtım A.Ş. (Çoruh EDAŞ), the electricity distribution company serving Türkiye’s Eastern Black Sea Region, has installed an energy-efficient LED lighting system on the road leading to Isırlık Nature Park, one of Rize’s prominent tourism destinations.

The Bursa branch of TMMOB Chamber of Mechanical Engineers has issued an official invitation for Automotive Congress 2025, an event where automotive industry policies, technologies, planning and forward-looking strategies will be discussed. The congress will take place on December 05–06, 2025, at the BAOB (Union of Bursa Academic Chambers) Campus in Nilüfer, Bursa

The Turkish automotive market closed 2025 in a strong demand environment, while the used car market remained stable. According to field research conducted by Otomerkezi.net, rising housing costs and changing investment behaviors have made cars an accessible and easily convertible investment vehicle for consumers.

Anadolu Group company Anadolu Isuzu has taken a significant strategic step in line with its vision of international growth and sustainable value creation. The company has signed a share transfer agreement for the transfer of shares corresponding to 75.2% of the capital of Uzbekistan-based SamAuto, a leading manufacturer of Central Asia's commercial vehicle sector.

Ford Trucks continues its tour of Turkey: The new F-MAX will be unveiled on November 7 at the Kayseri Ambar Transporters Site.

Otomerkezi.net, one of the players in the second-hand car market, shared its expectations for the future of the sector. Company CEO Muhammed Ali Karakaş stated that with the improvement of financing conditions by 2026, the market will settle into a more rational balance, adding, “The era where every car could be sold under any conditions is over. From now on, trust, transparency, and accurate pricing will take center stage.”

The Women in Automotive Association (OTOKAD), established to strengthen the representation of women in Turkey's automotive sector, increase solidarity, and contribute to sectoral development, has begun its activities. The association's first general assembly was held on Tuesday, October 21. Nurten Berberoğlu was elected as the association's first president at the general assembly.

The Eurasian Lubricants Show 2025, held at the Istanbul Exhibition Center, featured over 100 companies and representatives specializing in various fields such as lubricants, industrial oils, chemicals, and additives. In its first year, the event welcomed 2,132 visitors from 23 countries. Organized in collaboration with the Mineral Oil and Petroleum Products Manufacturers Association (MAPESAD), the fair featured 96 companies and company representatives from 16 countries.