News

Türkiye’s heavy commercial vehicle market experienced a contraction in the first quarter of 2026 due to global and regional developments. However, it maintained a balanced structure by remaining close to its long-term averages.

Pirelli Türkiye's R&D team demonstrated its focus on next-generation, AI-powered solutions in tire technologies by sharing its innovative solutions at two major international events in 2026.

Data shared by the Otomotiv Distribütörleri ve Mobilite Derneği for April 2026 revealed that the automotive market maintained its resilience in the first quarter of the year, albeit with a limited contraction. In the January–March period, total passenger car and light commercial vehicle sales declined by 3.9% compared to the same period last year, exceeding 260,000 units.

Following a 36% contraction in Türkiye’s tractor market in 2025, the first quarter of 2026 saw a further 59% decline compared to the same period of the previous year. Key drivers behind this contraction included weakened demand, rising input costs and financing expenses, as well as sectoral challenges carried over from the previous season.

Porsche continues to expand its model family that has redefined standards in the SUV segment. Inspired by the genetic heritage of the Porsche 911 and its iconic “flyline” design language, the new all-electric Porsche Cayenne Coupé combines outstanding e-performance capabilities with sporty styling.

Leading tire manufacturer Continental announced that it has reached a historic milestone in its global sustainability journey by completely phasing out the use of coal and heavy fuel oil at all of its tire plants worldwide.

Chinese automotive giant BYD has officially unveiled the refreshed BYD Atto 3, adding a new member to its fully electric lineup. The brand, which has gained significant popularity in Türkiye, introduced the updated model during a dedicated launch event.

The IONIQ 3 combines a powerful design inspired by Hyundai's "Art of Steel" design philosophy with simple and user-friendly technologies and a spacious and comfortable interior. As the second electric model to be produced in Turkey, the IONIQ 3 reflects a human-centered vision of modern electric mobility with its approach that balances simplicity, precision, and the naturalness of materials.

The all-new, third-generation JUKE, a bold evolution of Nissan’s iconic compact crossover model, has been unveiled. • The first 100% electric JUKE is built on the CMF-EV platform and will be manufactured in Sunderland, UK. • The newest addition to the expanded EV range in Europe • %100 elektrikli ilk JUKE, CMF-EV platformu üzerine inşa edildi ve Birleşik Krallık’ın Sunderland kentinde üretilecek. • Avrupa’daki genişletilmiş EV ürün gamının en yeni üyesi

Kia has been named 'Auto Manufacturer of the Year' at the 2026 EV Awards, organized by TopGear.com, considered one of the most prestigious global automotive platforms.

Heavy city traffic is one of the biggest problems of our time. Vehicles are subjected to thousands of stop-and-go cycles and sudden braking every day. Continental, which stands out with its innovations in tire technologies, highlights the impact of city and long-distance driving on tire performance and lifespan, offering important safety recommendations to drivers.

Continental has completed its 5th generation hybrid tire family, developed for regional freight transport, with the new Conti Hybrid HT 5 trailer tire. Offering high mileage performance, low rolling resistance and improved wet grip, the new trailer tire provides fleets with more economical, safe and sustainable operations.

Drawing on expertise gained from exclusive developments with leading car manufacturers, Pirelli has shaped the design of new sizes for the replacement market. The P Zero R was named the best tire for dry braking and the fastest in wet conditions in the 2026 Performance Summer Tires comparison by Tyre Reviews.

BMW Group, which includes the BMW, MINI, and BMW Motorrad brands and is distributed in Turkey by Borusan Otomotiv, announced its 2025 financial results and future targets at a press conference held digitally. Achieving a net profit of €7.4 billion, BMW Group delivered 2.46 million vehicles globally in 2025, strengthening its leadership in the premium segment by increasing electric vehicle sales

Celebrating its 40th anniversary this year, Karel, together with its subsidiary Daiichi, has once again demonstrated Turkey's production and engineering capabilities in the field of automotive electronics with its Android-based in-vehicle multimedia system. Developed in accordance with global automotive standards, the Android Multimedia System (In-Vehicle Infotainment – ​​IVI) has been put into mass production for Ford Trucks.

Following its Gölcük Factory becoming the first automotive manufacturer from Turkey to be included in the World Economic Forum's Global Lighthouse Network in 2019, Ford Otosan has now received the same prestigious award for the second time, this time for its Yeniköy Factory. The Yeniköy Factory, built with the vision of being a "factory of the future," achieved this success just two years after its opening, once again confirming Ford Otosan's level of digital transformation o

Throughout its 25-year history, the Nissan X-Trail has left a lasting mark on the SUV segment with its robust character, adventurous spirit, and versatile design.

Pirelli was ranked among the "Top 1%" as the only tire manufacturer in the world in the S&P Global 2026 Sustainability Yearbook. Pirelli has once again been ranked among the "Top 1% of companies" in the S&P Global Sustainability Yearbook 2026, becoming the only tire manufacturer worldwide to achieve this feat.

The Turkish heavy commercial vehicle market experienced a limited contraction and selective demand in 2025. Between January and December 2025, the total heavy commercial vehicle market decreased by 2% compared to the previous year, reaching 38,957 units. Throughout the year, cautious fleet investments and cost-focused purchasing decisions were prominent in the market.